Refresh - Asset enhancement is Watkin Jones' targeted asset improved service, designed to optimise the performance, sustainability and long-term value of existing developments across the PBSA and BTR sectors.
Whether lightly upgrading a recently completed asset or repositioning a legacy scheme, Refresh - Asset enhancement provides a strategic framework for enhancing buildings to meet evolving resident expectations, regulatory requirements and investor goals.
We structure our offer across three clear categories:
Comprehensive transformation projects taking buildings back to their shell and core, remodelling the envelope, adding major extensions and completing internal refits to unlock thier full potential.
Lifecycle renovations that repurpose and upgrade internal spaces to enhance operational efficiency, resident experience and commercial value.
Focused interventions to improve compliance, safety and readiness for future transactions. Works may include fire-stopping, compartmentation, façade recladding and upgrades required for building classification improvements.
Every Refresh project is tailored to the specific needs of the asset, aiming to improve environmental performance, boost operational efficiency, and ensure market relevance.
Why Refresh - Asset Enhancement?
The property market is evolving rapidly—residents demand more, sustainability targets are tightening, and investors face rising competition. Refresh helps you stay ahead by ensuring your assets remain attractive, efficient, and future-proofed throughout their lifecycle.
Our approach combines thoughtful design, smart technology, sustainability measures, and operational efficiencies—delivering enhanced value and a better resident experience. Powered by insights from our in-house management partner, Fresh, we use real-time data to inform every transformation and ensure long-term performance
We take a holistic approach that brings together:
Design-Led Enhancements: Durable, high-quality upgrades to interiors, amenities, and communal areas to improve experience and reduce maintenance costs.
Sustainability & Compliance: Improvements that meet or exceed current standards, including energy and water efficiency, green certifications, and façade remediation.
Operational Efficiency: Long-term cost reduction through smart materials, lifecycle planning, and maintenance optimisation.
Together with Fresh, we turn insight into action—ensuring every decision delivers measurable value for both residents and investors.
Our Strategic Approach: From Insight to Impact
We begin every Refresh - Asset enhancement project with a detailed asset assessment—reviewing market positioning, resident feedback, operational costs, and long-term objectives. From there, we develop a tailored enhancement strategy that prioritises:
- Performance and revenue growth
- Client satisfaction and retention
- Sustainability and future compliance
- Competitive advantage in regional and national markets.
Our Expertise: Experience You Can Trust
With decades of experience in student and rental accommodation, Watkin Jones is a proven partner in asset enhancement. Our cross-functional teams work collaboratively across development, design, construction, and operations to ensure efficient delivery and enduring results.
Refresh - Asset Enhancement Case Studies
We’ve successfully delivered Refresh projects for a range of clients, from small-scale refurbishments to large-scale asset overhauls.
Our projects have resulted in increased property values, higher client retention rates, and enhanced operational efficiencies.